Google Page Speed Optimization for PrestaShop Websites images
Is your website too slow? A PrestaShop store should load in less than 3 seconds if hosted on a properly configured server.
Our Page Speed Optimization Service will prevent you from losing clients due to a slow loading site and will significantly reduce the time they spend starting from the moment they access your store until they pay for the products.
Loading time has a massive effect on your bottom line. Our page speed optimization service helps you increase your conversion rate as well as your rankings — because Google rewards good user experience. If a page takes more than a second to show signs of life, visitors lose patience and leave.
57% of online consumers will abandon a site after waiting just 3 seconds for a page to load.
80% of those who abandon because of a slow page will never return to that store.
Half of the customers you lost will share their experience with others — in the age of social media, that can do lasting harm.
43% of visitors do stay past 3 seconds — but as they wait 4, 5 or more, the number of abandons increases dramatically.
What’s not part of it is the server response time, as we can’t influence it directly — if you need to move to a better hosting provider, our server transfer service has you covered.
Unlike services that audit you, charge a hefty sum and hand you a list of recommendations, we intervene technically. After purchase we ask for back-office and FTP access, and no effort is spared: sliders, banners, product images, even the smallest icons get optimized with dedicated tools that keep the visual quality intact.
Years of tuning PrestaShop stores let us bring load times under 3 seconds on every project we’ve handled — under 2 seconds on high-performance servers set up with our guidelines.
We’re familiar with the standard modules and most of the popular Addons Marketplace ones, so we quickly identify the resource drains. Example: the harmless-looking “Related Products” block parses and loads the entire category in the background — very resource-intensive with a big catalog. We limit those requests as standard procedure, and the same goes for New Products, Best Sellers, Featured Products and many commercial modules. If we don’t already have a solution for yours, we’ll find one.
We can only do so much before hitting the biggest issue: server response time. Over the years we’ve accumulated projects from all over the world, so if worse comes to worst we’re happy to recommend a host proven to perform for PrestaShop stores.
We are not affiliated with any hosting company and get no money from them — any advice here is only to make sure our improvements aren’t bottlenecked by a bad server.
The most useful tests are Google’s PageSpeed Insights and GTmetrix. Most websites we start with score low or average (10–60 out of 100). Without fail, we’ve raised those scores to around 85 and up to the high 90s for desktop — for reference, google.com itself scores 98–99. In the tests’ colour coding: whether your site is red, orange or yellow, the goal of our service is to make it green, with load times under 2 seconds.
