Mailchimp set-up for PrestaShop

The module — we install and configure it (you create your Mailchimp account; we request the access data and set up the campaigns). Connection — your PrestaShop site is linked to one of your Mailchimp lists; with a multi-shop, each store can have its own list. Synchronization — your product catalog is synced to Mailchimp (this can take longer for large catalogs with many combinations). From then on your subscriber list updates itself in real time — no more manual imports.

Most users don’t purchase on their first visit — they add products to the cart, then browse other sites to compare. The “reduce abandoned carts” campaign emails newsletter subscribers a reminder with the products’ name, image and price generated automatically, plus a call-to-action button that leads straight to checkout. It only needs to be set up once: until stopped, it keeps sending — and per Mailchimp’s own assessment, this automation alone earns back the cost of the Mailchimp account. You can check open and click-through rates daily in your account.

Order-notification emails can open with a thank-you, list the purchased products and close with recommendations — just like a good seller in a physical store. Mailchimp needs 7–10 days after connection to generate the recommendations; if your store lacks enough sales data, the “best sellers” are shown instead. Birthday automations pick the date of birth up from your customer accounts automatically.