Facebook Retargeting Campaign Setup + Feed
Facebook Retargeting Campaign Setup + Feed
PrestaShop Marketing Services

Facebook Retargeting Campaign Setup + Feed

With Facebook dynamic ad retargeting, your retargeting efforts are powered by your live, real-time product feed. As such, your ads reflect only the products you currently have in stock and available for purchase on your site.

More importantly, dynamic retargeting makes it easier to promote the most relevant items for each customer who views your ad, thereby improving conversions and sales over the course of your campaign.

  • Instant download — in your account within 2 minutes
  • Support by the developer who wrote the module
  • No core changes — your next PrestaShop update stays easy
€150.00
Tax excluded
MultiStore
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Facebook Retargeting campaign setup + feed

Increase your conversion rates and your business easily and quickly by publishing your products on Facebook. Without a little support from ads, a store is unlikely to achieve the results you want — we give you the easiest way to promote your products and brand and attract a large number of visitors to your site.

Why Facebook campaigns work
  • Most people who use the internet also have a Facebook account
  • People check their Facebook every day
  • Many of them buy online because they are influenced by advertisements
  • Facebook campaigns significantly contribute to the sales of a business
Retargeting, in one story

A user sees an ad for a pair of shoes from your store, clicks through, likes them — then has to leave before finishing the purchase. In the evening they no longer remember which site it was, but like most people they open Facebook. And this is where the magic happens: they see ads for exactly the shoes they liked earlier, and very likely return to finish the purchase. Now imagine that happening 10 or 20 times a day.

01

Business account

Advertising on Facebook needs a business account — if you don’t have one, we create it for you.

02

Facebook pixel

We add a Facebook pixel so you always keep track of what’s going on with the campaign — without it, conversions can’t be tracked at all.

03

Product catalog + feed

We build the product catalog with the products you choose to display, and the feed that makes them show up on Facebook for your clients to see.

04

Abandoned-cart reminders

Your campaign reminds visitors about abandoned carts — one setting for 0–30 days, another for 30–90 days.

05

Campaign setup

We configure the campaign so your products land right in front of potential customers.

06

Retargeting

And of course, we set up the Facebook retargeting itself — the part that increases your sales.

Your campaign, your goal

When we set up a campaign, you choose what you expect from it:

  • Website conversions — the most effective goal Facebook offers (requires the pixel)
  • Sales — clickable products that lead straight to your product pages
  • Website clicks — optimized to bring more people to your site
  • Brand awareness — reach more people while optimizing budget
  • Lead generation — collect names, emails and phone numbers right on Facebook
  • Post engagement, event responses, offer claims — for posts, events and special offers
Facebook advertising
Surgical audiences

Facebook’s biggest advantage is targeting very specific, well-directed audiences: in the ad set we define the budget, targeting, optimization and placements. With custom audiences we fine-tune who sees your ad; lookalike audiences find people similar to your existing connections; detailed targeting picks by age, gender, liked pages, job title and more. People rarely buy on their first visit — retargeting the right audience keeps your brand in their mind while they compare and decide. In Ads Manager you can then create, edit and monitor everything, with Audience Insights supplying the targeting data.

Note

The Facebook pixel module is not included in the price — you can purchase ours from PrestaShop Addons, and if you already have another module of this kind, we’ll happily work with that one.

Thousands of companies promote on Facebook — don’t stay behind and let the competition steal your potential customers.

Start your first Facebook campaign

  • Prestashop Version
    1.6.1.x
    1.6.x
    1.7
    1.7.2
    1.7.x
  • Languages
    English
    French
    German
    Italian
    Spanish
  • Multishop Compliant
    Yes
  • SSL Requirement
    Yes

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