Order Source Pro - UTM and Campaign Attribution images
Know which campaign, ad, search engine or site your orders come from: UTM and ad-click tracking, first and last touch on each tracked order, a Source column with a filter in your Orders list, a card on the order page and a dashboard per source. €69.99 incl. VAT.
The problem. You pay for ads, newsletters and partners, and when an order arrives PrestaShop does not say which one earned it. A payment page in between, a blocked script or a customer who returns three days later, and the order looks like it came from nowhere.
What the module does. Order Source Pro records how each visitor arrived: UTM parameters; ad clicks from Google, Microsoft and TikTok, and Facebook links, recognised even without UTM parameters; search engines, social networks and referring sites. When the visitor orders, the order keeps its source: the first touch that brought the customer and the last touch before the purchase. The source travels with the cart, so an order your payment provider confirms in the background gets one too.
Where you see it. In PrestaShop's Orders list: a Source column with the last touch's source and medium, to filter and sort. On the order page: a card with both touches and the visits before the order. Under Orders > Order sources, a Dashboard of orders, revenue, visits and orders per visit, by source and medium, by source or by campaign. Orders and revenue match PrestaShop's dashboard: valid orders only, without tax and shipping, in your default currency.
The module in a short film: from your Orders list to the Dashboard and the settings.
On each tracked order, with an attribution window of 1 to 365 days (30 by default)
The last touch's source and medium, with a filter, sortable; it can be switched off
Last touch, first touch and the visits before the order
Orders, revenue, average order, tracked orders and top source; a table with visits, orders, orders per visit, revenue, average order and share, by source and medium, by source or by campaign; last touch or first touch, a chart of revenue or orders over the period, and a CSV export of the table
Valid orders only, revenue in your default currency, without tax and shipping; a setting switches to revenue with tax
Each tracked order with its first and last touch, each visit with its source, landing page and referring site, with PrestaShop's own filters and export
In three modes: Server and script (recommended), Script only for full-page caches and CDNs, Server only
In two modes: Immediately, or After the visitor accepts cookies (Google Consent Mode, or two JavaScript calls from any other banner)
Recognised without UTM parameters: gclid, gbraid, wbraid, msclkid, ttclid and fbclid; search engines and social networks are recognised too
Your own source for partner sites; your own domains and the common payment providers are excluded out of the box
A status line, four getting-started steps, a checklist of seven checks, and a tool that shows how a link will be recorded and which rule decided
Keep visits for 30 to 1095 days (396, about 13 months, by default), a daily housekeeping run that needs no cron job, export and erase through PrestaShop's official GDPR module, no IP address stored
Several sources shown as one row of the Dashboard, for example fb / cpc, fb / paid, ig / cpc and an / cpc as meta / cpc; the orders and visits keep the sources they were recorded with
PrestaShop 8.0 to 9.2, PHP 7.2 to 8.5, back office in seven languages, upgrade from version 1 in place with its data
